Welsh Beef traceability system can provide reassurance to customers, says HCC

Posted on Mar 17, 2023

The present investigation into meat merchandise from overseas being labelled as ‘British’ highlights the worth of investing in a full traceability system, in line with Welsh pink meat physique Hybu Cig Cymru – Meat Promotion Wales (HCC).

HCC says a twenty-year funding in a world-leading system of traceability backed up by the newest science ought to assist keep away from any comparable issues for the meat and lamb sector in Wales, giving reassurance to customers as to the origin of their meals.

“Welsh Beef and Welsh Lamb have loved PGI – Protected Geographical Indication – standing – for over twenty years, and are supported by the newest science in meals traceability,” defined HCC Crimson Meat government Kirsten Hughes.

PGI Welsh Lamb and PGI Welsh Beef have to be born and reared in Wales. HCC oversees a system of audits of processing crops to make sure strict compliance with the PGI guidelines.

Kirsten added: “In addition to a transparent paper path from farm to fork, the system is supported by spot checks utilizing award-winning science.

“We’ve labored with world-leading traceability specialists to develop a novel ‘fingerprint of origin’ for beef and lamb from Wales, based mostly on hint components and isotopes they take in from their pure surroundings,” defined Kirsten. “This permits the product to be examined at any stage to see if it got here from Wales.

“Understandably, customers shall be involved about low cost imports, given the investigation happening in England,” she mentioned, “however so far as Welsh Beef and Welsh Lamb are involved, we’re assured that our system is as sturdy as it may be.”

Earlier / Subsequent posts…

NSA calls our former Defra consultant on damaging assertion