Purple meat stays a agency favorite with Northern Eire shoppers

Posted on Feb 8, 2023

Over ninety per cent of shoppers in Northern Eire (NI) report back to buy or eat beef, the Livestock and Meat Fee (LMC) has confirmed. 

The constructive statistic is drawn from a latest unbiased omnibus survey, commissioned by LMC to look at the present consuming habits of NI shoppers and consider their consciousness of Northern Eire Farm High quality Assured (NIFQA) beef and lamb and familiarity with the LMC’s promoting marketing campaign, Good Trustworthy Meals – The Fact About Beef.  

Insights to client perceptions of NIFQA beef and lamb paint a lovely constructive image in line with LMC advertising and communications supervisor, Lauren Patterson. “Customers proceed to worth top quality, dietary purple meat with analysis proving that almost all of shoppers view NIFQA beef as having well being advantages. What’s extra, over three quarters of shoppers (77%) had been in settlement that NIFQA beef is a pure supply of nutritional vitamins and minerals.

“The dietary worth of purple meat is well-known. Beef and lamb are glorious sources of protein, iron, potassium, phosphorus, zinc and a bunch of key B nutritional vitamins, that are important for wholesome progress and upkeep. In some circumstances, animal-based produce like purple meat is the one supply of those vitamins or gives essentially the most absorbable possibility for human consumption.”

An vital side of LMC’s work is to coach and inform shoppers about purple meat. The Fee’s promoting marketing campaign, ‘The Fact About Beef’, is constructed round 4 key pillars, look after the surroundings, well being and diet, accountable beef farming and creating gratifying dishes from totally different cuts of beef.

Lauren continued: “LMC has been on the forefront of main conversations about purple meat and our promoting marketing campaign proactively delivers solutions to key questions shoppers have about these matters from business specialists’ views.

“From a client viewpoint, submit marketing campaign monitoring analysis exhibits consciousness of NIFQA beef merchandise sits at 84%. Our analysis has additionally proven that remarkably low ranges of shoppers choose to observe vegetarian and vegan diets, and this pattern has remained considerably static over the previous 4 years in Northern Eire. From a LMC perspective, it’s encouraging to see shoppers make aware and knowledgeable choices about purple meat and its position as a part of a sustainable balanced weight loss plan whereas additionally appreciating the world class beef and lamb produced by our native farmers.”

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