It takes greater than luck to market cattle, it takes expertise

Quickly I will probably be making two journeys to the nice cattle state of Oklahoma. First I will probably be talking on the Crossroads Convention in Enid on July 19, and 20.  Crossroads Conference 2023 — Oklahoma Association of Conservation Districts (  It’s my understanding there will probably be a wide range of audio system masking subjects from genetics to digital fencing to rethinking weeds.

My second journey to Oklahoma will probably be to show a advertising college in Oklahoma Metropolis, August eighth and ninth. For extra data go to my web site Marketing Schools for 2023 – Mr Cattlemaster

Extra Advertising and marketing Faculties

I’m solely doing two extra colleges the remainder of 2023.  House is proscribed and I notice the dates I selected could not work for some individuals.  There may be one other choice to be taught promote/purchase advertising and that’s to buy a Cornerstone Cattle Advertising and marketing DVD set.  Ann Barnhardt’s Cattle Marketing DVD Set | Barnhardt  That is the one be taught from residence possibility I like to recommend.

Final week after I taught a advertising college, I recited a statistic I had learn. The individuals in attendance had a powerful response to what I recited and it acquired me questioning if I acquired it flawed. I took time to seek out the article I learn it in. I said that the typical age of a cattle producer was 65-69 years previous. The article I learn went off 2017 census information the place the typical age of a producer was 58.  The creator then simply added 6 years to the typical age from that information to get to as we speak (58 + 6 = 64).

Precious females

The purpose in bringing that up in the course of the advertising college was for example why first calf heifers appear to have misplaced their spot as essentially the most invaluable feminine. When this age group is buying breeding inventory they need one thing just a little extra bother free and confirmed.

Here’s what actually caught my eye within the census information. The common age of a starting producer is 46. I simply turned 46 final month so this stat actually hit me. I can’t think about beginning new within the subject of elevating cattle at this age. After I mirror on all I’ve discovered and skilled since shopping for my first animals after I was 20, I’ve discovered so much and it was a steep studying curve. 

Listed below are a pair extra stats. The primary one we’re all conscious of and that’s we lose cow/calf operations yearly and we have now fewer impartial cattle feeders. Couple that with the truth that fewer than 1 in 20 individuals had a university diploma in 1940 to as we speak the place one in 4 individuals have a university diploma. This business has been round since Kane and Ready and folks managed to make a dwelling doing it since that point. Right here we’re as we speak with superior data and for some purpose we will’t make a dwelling elevating cattle anymore?

Systemic Considering drawback

This means two issues. First, we have now a systemic considering drawback, which might be mounted. It begins with our self-image. If we consider this as a labor of affection, or one thing we’ll battle at eternally that’s our self-image and we’ll by no means outperform that. Second is we’re in a ability vacuum, and similar to the primary situation, we will repair this. All of the hyperlinks I offered above are geared toward fixing the ability vacuum.  Your primary benefit available in the market is advertising ability. You probably have it and your neighbor doesn’t, you’ll be able to run circles round him.

Typically I can clarify my level higher through the use of sports activities for example. My 12-year-old daughter performs quite a lot of basketball. In some leagues it’s simple for her as a result of the competitors is just not expert and she will be able to get triple doubles in a recreation with out attempting laborious.  When she performs along with her different staff, the competitors is way more durable.  She has to depend on her teaching and the abilities they gave her and couple that with recreation IQ , that solely comes from expertise, to be able to compete. It’s these expert gamers which might be going to go on and dominate the sport in junior excessive and highschool. The ladies with out expertise will get left behind.

On this enterprise there are lots of expertise we want. Grazing and soil well being, ruminate diet, animal husbandry and stockmanship, to enterprise and funds.  The one method we’re going to make certain we get our share and generate optimistic money move is to do a great job advertising.  With out advertising ability these different issues gained’t matter as a result of with out it we would be the one left behind.

Cattle Market Evaluation

After I take a look at the markets from totally different auctions across the nation this week I might name the Worth of Achieve (VOG) spotty.  Some markets had a powerful VOG that clearly succeeded the Price of Achieve (COG). These gross sales held that VOG all through all the weight spectrum. Different gross sales appeared like they nearly failed to ascertain a market this week.

I used to be wanting on the smoothed out information set from one sale that gave the looks of failing to ascertain a market. I later acquired an e-mail from a participant within the college I taught final week and he offered a load of feeders at that public sale, and acquired his alternative calves at that public sale as properly, all whereas securing a $200 per head revenue! His new promote/purchase expertise enabled him to see a gap open up in actual time.  Whereas the weighted common offers us a method to have a look at the market, he was in a position to make the most of the market very properly.  Every public sale has a narrative to inform, this instance reveals that there might be one public sale and two very totally different tales.

We additionally acquired to witness the worth of rain in Nebraska this week, in a method. The elements of the state which have gotten plentiful rainfall established a feminine market that was steadily $600 per head larger than the elements of the state which might be declining attributable to ongoing drought. Areas which have gotten some good rains are the one areas which might be establishing a market the place females can constantly promote above their Intrinsic Worth (IV). In dry areas all the pieces sells under IV.


The feminine market remained constant in two methods. It refuses to provide us a sign to retain and breed heifers. (Earlier than anybody will get upset and emails me to let me know the way manufacturing works, I notice we want heifers coming into manufacturing to maintain issues going.  I’m simply stating what the market is telling us). Most of this imbalance is because of the excessive worth of feeder heifers.  If we take their worth on the size and couple that with the bills of getting them to the purpose of being 9 months bred we can have much more cash wrapped up in them than they’re price. 

That leads me into my final level this week. If we have now extra money in them than they’re price and we try to do the 5 years and out technique we will probably be going backwards. We will probably be promoting worth into the market however we won’t be getting paid sufficient for that worth to implement this technique, if we’re protecting or shopping for open heifers. The 5 yr and out technique shines if we’re shopping for bred heifers.  Once more, we should have the ability to interpret what the market is telling us we will do to get forward, or we’ll fall behind.