Elena Boxey employed as Choose Sires communications specialist

Elena Boxey, a local of Almont, Michigan, brings a wealth of digital media technique, administration, and content material creation to the Choose Sires communications division. In her function as a communications specialist, she will likely be chargeable for analyzing and implementing advertising and marketing methods and initiatives for Choose Sires Inc. in addition to the Low Carbon Applied sciences division.     

“Elena is a good addition to our rising group,” stated Leslie Maurice, director of communications for Choose Sires Inc. “Her background in public relations, environmental research and sustainability will likely be important as we meet the evolving wants of our farmer-owners and create sources and promotions to coach our group members, prospects and shoppers.”

Following her commencement from Michigan State College in Might 2019, Boxey started working for United Dairy Trade of Michigan as a communications supervisor. She developed advertising and marketing initiatives and social media methods to advertise the voice of Michigan dairy farmers and educate shopper audiences. Boxey was instrumental in growing the model’s voice and key messaging. Most not too long ago, she gained expertise at an agricultural advertising and marketing company the place she led shopper account content material execution and delivered cohesive multi-channel methods. All through her undergraduate research and post-graduate profession, Boxey refined her craft and gained huge experiences in promotion, outreach, advertising and marketing technique and occasion planning. Her experiences will complement the objectives of Choose Sires Inc. and Low Carbon Applied sciences and the aspirations of the communications division.

Based mostly in Plain Metropolis, Ohio, Choose Sires Inc., is the most important world A.I. cooperative and is comprised of six farmer-owned and -controlled native organizations in the USA. Because the trade chief, it offers extremely fertile semen, in addition to excellence in service and packages to provide dairy and beef producers with the world’s greatest genetics.