American Angus Affiliation companions with IMI World

For immediately’s cattle producers, it’s extra necessary than ever to have the ability to differentiate their cattle within the market. Two of the main third-party verification firms, IMI World and the American Angus Affiliation’s AngusLink, have joined forces to create an improved expertise for these cattle producers, whereas providing extra value-added alternatives.

By way of this new relationship, IMI World will present the verification providers for the USDA Course of Verified Program (PVP) for IMI World and AngusLink prospects. The collaboration makes it simpler and extra environment friendly for producers to entry an intensive group of verification packages and the feeder cattle business’s genetic advantage analysis instrument in a single enrollment.

“With tightening margins, the necessity for producers to distinguish their cattle and create market entry with flexibility is vital. On the similar time, the worth of superior genetics has by no means been larger,” says Mark McCully, American Angus Affiliation CEO. “These two market drivers are creating great alternatives for producers to explain and confirm their cattle.”


Now obtainable to IMI prospects, the AngusLink Genetic Benefit Scorecard offers producers the flexibility to successfully talk the genetic potential of their feeder calves to potential patrons with three scores: beef, feedlot and grid. The scores are calculated primarily based on AAA’s genetic database, which has greater than 80 million data-points.

As well as, AngusLink prospects can even have entry to IMI’s new sustainability commonplace, CARE (neighborhood of agriculturists who respect the Earth) Licensed, which encompasses animal care, environmental stewardship and other people and neighborhood, that are of rising significance in immediately’s market. Different PVP claims obtainable embrace AngusVerified, supply, age, non-hormone handled cattle, verified pure beef and extra.

“This working relationship streamlines the method for producers by making it simpler for them to enroll in all verification packages without delay, whereas additionally permitting them entry to packages they might not have had earlier than,” says John Saunders, IMI World CEO. “This partnership proves that everybody concerned is prioritizing innovation and collaboration to ensure that cattlemen everywhere in the nation to realize success.”

IMI World, a division of The place Meals Comes From Inc., is the market chief in third-party verification providers enrolling greater than 1.25 million cattle yearly in varied verification packages. American Angus Affiliation presents Angus genetics and creates worth for Angus-sired feeder cattle by means of its AngusLink Genetic Benefit Scorecard and AngusVerified packages.

Supply: American Angus Affiliation